You'll have seen this poster which did a double back flip through cool a few months back and is verging on the mainstream now.
The English red. The crown. Keep calm! Carry on! Words that speak to the heart of us lot, who still on occasion have upper lips stiff. What I didn't know was that, in the dark Chamberlain-led hours before WWII, two million of those posters were run up, ready to be plastered on billboards up and down the country. As the first air-raid sirens wailed our forebears would be made resolute with this simple message at their backs.
But a change in view, a shift in policy, a feeling that this didn't need spelling out must have occurred. The poster was never used, was pulped, and a copy found a few years back. And now it's gone viral - loads of people love it. It speaks to us.
Almost 70 years on that poster is doing what it couldn't do in 1939. Speaking to our better nature. Firming up the upper lip. Keep calm. Carry on.
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